The Global Data Alliance

Global Data Alliance to Provide Internet Access
to Worldwide Media Research Data

An alliance of worldwide media research suppliers will serve the growing needs of global advertisers, agencies and media organizations interested in the worldwide penetration, performance and opportunities of brands and media. This service is available to current data subscribers and will facilitate the subscription process for those who wish to become subscribers.

In one centralized location, the Global Data Alliance, or the GDA, will offer Internet access to media and marketing studies from many different countries. The service provides instant analysis of brands and media for the countries of interest to global advertisers and agencies.

The GDA will work to harmonize and integrate these studies by developing common terminology. Reports can be designed and then run across all countries.

Telmar, the leading worldwide media software and data integration supplier, will coordinate this process while supplying the analytical software and Web based technology platform. Telmar currently maintains marketing and media data covering over 100 countries on behalf of its over 3500 users throughout the world. This country coverage will form the base of the GDA launch.

Mr. Harry Appel will serve as the administrator for the GDA. He is a 30-year veteran of the advertising and marketing business and Executive VP of Telmar.

Further information about the GDA is available to advertising agencies and advertisers through the GDA Website (under construction), Harry Appel or the regional Telmar offices and representatives, www.telmar.com.

Additional Information about the GDA:

Definitions:

Data Integrator and Technology Provider- Telmar

GDA Markets and Regions- While GDA customers may make arrangements for any combination of markets, the GDA will be marketed by world regions including: Asia/Pacific, Europe, The Americas, and Africa.

GDA Subscription- A signed copy of the combined GDA and data supplier contracts. These combined agreements authorize data access rights, terms and conditions and pricing for specified GDA market(s) and data. The subscription will include an Internet login number and password to access the service.

Additional Login and access numbers: GDA clients may subscribe to additional service access numbers via Information Services agreements directly with Telmar.

Rates- the prices of any GDA sale will be by rates set in advance between the GDA and the individual data suppliers. This will be updated as required. It is expected that the rates will be competitive to other global data packagers

Web based software and access- every purchaser of the GDA data will be given access to the GDA data via the web for one user login number. Additional user numbers may be purchased but are not part of the data supplier compensation.

Client- an authorized purchaser of the GDA data access service.

Role and Rules of operation of the Data and Technology Provider

The Data and Technology Provider will:

1- Work with the founding alliance members to establish the rules for sale, access, data unification and harmonization.

2- Organize the creation of electronic codebook files of all the surveys for use by the data access and analysis software.

3- Store all the GDA provided data on global central computers for access via the Web.

4- Provide 24/7/365, secure Web based access to all data.

5- Provide Web based purchasing mechanism for the data.

6- Provide software for access, analysis and presentation of the data via the Web.