Transmit Suite

Programs
A module that allows the user to evaluate past television data to make reasoned judgements about future ratings and reach and frequency goals.

Dayparts
A module that allows the user to evaluate past television data to make reasoned judgements about future ratings and reach and frequency goals. Ratings are based on daypart times.

Quarter Hours & Breaks
A module that displays actual day-by-day or average weekly ratings by quarter hours and breaks for all selected stations. The analysis also shows the "all station" rating and a % share for each station per quarter hour. Multiple target markets can be selected, either from a pre-tabbed list or user defined.

Audience Profiles
A profile analysis provides a profile of any chosen demographics against a base demographic to ascertain the % profile of selected demographics. The analysis also displays the % share that the event has of that demographic against other events at that time. Profile analyses can be performed on any event type such as programs, dayparts, quarter hours or breaks.

Post Campaign Product Performance
A module that provides performance of television campaigns by ratings, cost and cost effectiveness. It allows the user to analyse their own past television campaigns as well as those of their competitors. All commercials are classified into product groups and categories for easy access. Some of the available results include: reach, frequency, effective reach, costs, summaries by brand, by station, by month/week/burst, and up to 14 different targets at once.

Share of Voice
A module that provides top line results of television campaigns by ratings, cost and cost effectiveness. Statistics are available for product groups and categories as well as the overall spend in a station.

Spot Match
Spot Match allows the user to quickly and easily match their planned television schedule with the post-broadcast schedule, displaying the discrepancies between the two.