Products
TNT
Crosstab
A cross tabulation program. The program includes an
electronic coding system designed to help users code respondent
data statements to produce Crosstab and ranking reports based
on respondent survey data. The program includes a feature that
enables the user to trend data.
TNT Mediatab
A demographic file creation program for use in Print
Plan.
An electronic coding system designed to help users code Frequency,
Ranking and Optimisation.
Graphing
A flexible graphics package which will graph
a Telmar Crosstab directly.
P-Maps
An XY graph plotted directly from a Telmar Crosstab, quickly
summarises the data.
Correspondence
A pictorial representation of a Telmar Crosstab
showing data plotted according to correlation. A useful tool
to identify and understand markets or brands.
Print Plan
Instant Print Schedule evaluation on the micro, reach
and frequency, ranking and optimisation.
Timeplan
A new dimension in print planning that tracks your
campaign performance over time, giving week by week coverage
with reach and frequency, cumulative and net build for individual
insertions and publications on sale dates.
Make Demo
A powerful tool for creating and editing Telmar print
demographic files. It can be used for adding publications not
measured in the data base.
RBP
A radio reach and frequency program designed to analyse
diary data with instant reach & frequency calculations on
screen.
Tracker
A post evaluation tool for radio advertising, showing
the past performance of any brand, product group or category.
The program enables the user to see the value of the campaign,
reach, frequency and the ratings achieved.
Transmit
Suite
A suite of television analysis tools that will enable
the user to make informed decisions when planning schedules,
assisting them to gain an indepth knowledge of programs and
viewer behaviour. In includes modules for analysing and tracking
the performance of previously broadcast schedules.
Outdoor
Instant outdoor planning system with costs and reach
& frequency reports and flowcharting.
Media Mix
An overall campaign performance reach and frequency
analysis tool for mixed media schedules, giving quick comparisons
of various media placements.
AdPlus
A cross media multi-scheduling tool that will give
reach and frequency calculations for your entire campaign together
with a flowcharting facility.
Flowmaster
A tool for the development, printing and storage of
media flowcharts.
BreakTime
Automate and optimise media plans.
Promotion Management Suite
Improve the promotion of internal programs within a TV schedule.
Yield
Media Sales Revenue Management system.
