TNT Crosstab

A TNT Crosstab is an analysis examining one set of variables against any other set of variables. It is often used to identify target markets for advertising campaigns or to investigate a publication's profile.

Apart from simple crosstabs using demographic, lifestyle, product, service or brand data, it is also possible to carry out more complex analyses such as volumetrics. These measure the volume of a product consumed rather than the number of users.

Telmar's TNT Crosstab program has many useful features and is an extremely flexible system for analysing respondent data.

The system is fast and user friendly

The system is easy to learn

Automatic and intelligent coding

Sorting, filters, highlighting and customising display

Presentation quality reporting and customised printing

Direct exporting to Excel, PowerPoint and Word

E-mail options

Trending multiple surveys

Direct links to Mapping and Graphing

Indices give you an immediate indication of a product's
. . performance against a particular variable

 
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